Our Story
THE BRAND
Disruptive. Defiant. Universal.
DILEMMA challenges the boundaries between masculinity and femininity. It reinterprets lingerie, a traditionally intimate feminine garment, through the lens of sport, merging corsetry with sports jerseys to create tension, contrast and power.
Each piece is responsibly sourced and upcycled, transforming discarded materials into sculpted silhouettes that celebrate identity without compromise.
DILEMMA does not compromise, It holds opposing forces at once.
The Origin
Founded by Emma Barois, DILEMMA is rooted in duality.
Raised between Paris and London, Emma grew up immersed in her French heritage and the rebellious British subcultures. Her fascination with powerful, unapologetic women, inspired by her grandmother, a figure of the French cabaret scene of the 1960s, shaped her understanding of femininity as strength, as much as softness.
At the same time, her lifelong dedication to football placed her in traditionally male spaces from a young age. Playing in boys’ teams and later founding her academy’s first girls’ football division, she learned to navigate strength without surrendering femininity.
Rather than choosing between these worlds, she chose to merge them.
DILEMMA was born from that defiance, a brand that holds power and grace in the same space.
The Mission
DILEMMA pushes beyond comfort, category and expectation.
By merging corsetry with athletic codes, we challenge rigid constructs and reframe strength as sensual and sensuality as powerful.
We create for those who refuse containment, occupy space unapologetically, and exist without compromise.
Don’t choose. Take it all.
